Love Lake Como

COMO BLEU and BLEU were created by London entrepreneur James Hatfield.

Having spent eight years living in Milan, working in advertising as a creative for brands like Heineken, James fell in love with Como and its stunning lake and backdrop, on many weekend visits there.

The idea behind both COMO BLEU and BLEU is simple.

Our beautiful lakes, beaches and oceans are playgrounds to be enjoyed, but also places that need to be loved and cared for.

With the increasing environmental concerns around pollution, especially plastic waste, COMO BLEU is about giving back to the local community and lake, by helping to keep it as clean and pollution free as possible, for now and future generations.

COMO BLEU is in effect a clothing and accessories lifestyle brand with a social conscience, also acting as a form of communication, social media campaign & storytelling, as well as an education tool.

The distinctive and playful ‘Smiley Anchor Face’ is at the heart of the COMO BLEU brand identity, spreading fun and happiness, whilst underlining the need to love and care for the lake.

COMO BLEU will be available in early 2027, with a stylish range of organic caps, tops and bags for adults and kids.